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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

How to Create an Integrated Marketing Strategy to Attract Customers

Imagine how wonderful it would have been if new customers just came to you on their own. Unfortunately, in real life, that does not happen, and businesses need to work hard to attract new customers...
Julia Serdiuk
Julia Serdiuk
HelpCrunch
Posted on: 03.12.21
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Hybrid meetings offer the best of both worlds

September will be a red letter month for members of the Initiative as we meet face to face for the first time in more than eighteen months. But we’ll also be offering people the chance to attend...
Ian Bell
Ian Bell
Business West
Posted on: 09.09.21
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HSBC's Roland Emmans on digital transformations post-COVID

“Change or you will be changed” was the watchword of Sir John Harvey-Jones, the former ICI chairman as he toured the country with his BBC TV programme, Troubleshooter. Sir John went into companies...
Ian Mean
Ian Mean
Business West
Posted on: 13.05.21
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Data, data everywhere….and nor any to fuel my business

Samuel Taylor Coleridge’s epic poem of 1798 “Rime of the mariner” contained the infamous cry, “water, water everywhere and nor any drop to drink,” made by sailors after the ancient mariner killed an...
Martin Bradfield
Martin Bradfield
Data Cubed
Posted on: 12.03.21
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3 questions with Jacqueline de Rojas, President of techUK and Co-Chair of the Institute of Coding

The University of the West of England (UWE), in partnership with Business West, runs an annual lecture series that brings top business leaders to Bristol. We caught up with Jacqueline de Rojas,...
Kye Parkin
Kye Parkin
Business West
Posted on: 17.02.21
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Plan and prepare for recovery in 2021

We have seen, firsthand, how UK SMEs, the education sector and larger organisations responded to the UK lockdown in 2020. There was a huge determination to continue, survive and sometimes even thrive...
Peter Boucher
Peter Boucher
Excalibur Communications
Posted on: 11.02.21
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Coronavirus scams costing businesses millions

Back in April I wrote about the threat of cyber-crime and the new challenges we faced, considering almost overnight a huge number of businesses were suddenly operating remotely. Many with their...
Lee Stripe
Lee Stripe
Wiltshire Police
Posted on: 08.12.20
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Appsbroker's Mike Conner on the benefits of building a business in Swindon

mike_conner_appsbroker.jpg Few people epitomise the heart of tech in Swindon more than Mike Conner, founder and chief executive of Appsbroker . Mike set up the business 14 years ago and it is now...
Ian Mean
Ian Mean
Business West
Posted on: 23.11.20
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51% of SMB leaders think their business isn’t a target for cybercriminals

Small businesses are often thought to be a forgotten entity when it comes to cybercrime. On the surface, it seems like a fair assumption that hackers wouldn’t target small businesses when there are...
Simone Webber
Simone Webber
Posted on: 10.11.20
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