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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Summer marketing quick wins

In the summer, when holidays, sporting events and early afternoon finishes can all conspire against any marketing plan, it’s easy to give up until September. But as Simeon de la Torre of the SIM7...
Simeon de la Torre
Simeon de la Torre
Sim 7 Creative
Posted on: 05.08.21
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How to grow your customer base through community engagement projects

Consumers get more ethical by the year. Modern generations grew up in an age when corporations could not brush scandals under the carpet – they were broadcast to the entire world. Coupled with a...
Harvey Holloway
Harvey Holloway
Posted on: 23.07.21
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Complete guide to starting a successful company newsletter

If you are looking for ways to revamp your email newsletter design, there are a variety of ways you can create one to stand out from your competitors. From font to images to content, make your...
Adrian Valeanu
Adrian Valeanu
Posted on: 11.05.21
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What does the future look like for retail spaces in 2021?

With some of the many side effects of COVID-19 being more people staying at home and reducing their face to face interactions, retail spaces are finding drumming up business to be a challenge. But in...
Harvey Holloway
Harvey Holloway
Posted on: 25.03.21
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Data, data everywhere….and nor any to fuel my business

Samuel Taylor Coleridge’s epic poem of 1798 “Rime of the mariner” contained the infamous cry, “water, water everywhere and nor any drop to drink,” made by sailors after the ancient mariner killed an...
Martin Bradfield
Martin Bradfield
Data Cubed
Posted on: 12.03.21
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How to start your own content marketing agency

Let’s set the scene. You’ve been working in digital marketing for a little while now. You know your Moz from your MailChimp and fully appreciate just how important web content can be. Whether it be...
Harvey Holloway
Harvey Holloway
Posted on: 04.01.21
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Reinventing physical retail environments amidst the ‘new norm’

The retail world more so than most other industries will be forever changed by the effects of the ongoing pandemic, as stores have been forced to close and shoppers switched to buying goods online...
Tom Brialey
Tom Brialey
Action Storage
Posted on: 18.11.20
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The value of PR to sales growth

19 / 20 of us make buying decisions based on brand mentions and customer reviews, accelerated by lockdown and how we've increased our use of online purchases over high street purchases. Which puts...
Peter Ibbetson
Peter Ibbetson
Journolink
Posted on: 11.11.20
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Social media and marketing: turning individual tactics into a cohesive strategy

How our Innovate 2021 webinars can help you deliver marketing ROI
James Cortis
James Cortis
Business West
Posted on: 29.10.20
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