Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Optimising for mobile search in 2017

Developments for mobile browsing are coming thick and fast, and digital marketers have to run to keep up; these are our top tips for the future of mobile SEO.
Posted on: 10.01.17
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Boosting brand value with a developed CSR policy

The power non-financial data has to influence the long term success of an organisation cannot be underestimated. In the age of big data, businesses are increasingly looking at how they can harness...
Joe  Jones
Joe Jones
SustainIT
Posted on: 06.01.17
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Presentations are dead. Long live conversations.

Presentations have always been an important part of business. Whether you're an audience member or the one giving the presentation, this is where ideas are shared and deals are done. However, there...
Russell Anderson-Williams
Russell Anderson-Williams
The Prezenter
Posted on: 19.08.16
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5 tips to take the nerves out of networking

Building genuine, authentic relationships is more important than ever - so it's time to shake off those nerves and start networking.
Siobhan Scott
Siobhan Scott
Shop4pop
Posted on: 15.08.16
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Help hub hero: a guide to segmenting your content marketing

The help hub hero model is increasingly being seen by marketers as a powerful way of segmenting just about any type of marketing content. But what is it and how can segmenting your content improve...
Evelyn Timson
Evelyn Timson
Aspect Film and Video
Posted on: 09.08.16
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Is doing business face to face still important?

In the age of the internet it is it still important that people meet face-to-face to do business? Lots of people shop at Amazon and other online retailers, who are faceless, but they still buy, in...
Alison Edgar
Alison Edgar
Sales Coaching Solutions Ltd
Posted on: 07.06.16
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The Mobile Search Boom - How to grow your business with paid search and click-to-call

Mobile traffic has the potential to transform any business that relies on phone calls from prospects. By optimising your website and ads for mobile, paid search and click-to-call can give you a huge...
Graham Cox
Graham Cox
Graham Cox PPC
Posted on: 05.05.16
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How data can help small independents compete with big business

The phrase 'Big Data' is bounded about a lot, but what does it actually mean for small businesses? And how can data help you compete against the big boys?
Oliver Rowbory
Oliver Rowbory
The Good Till Company
Posted on: 06.04.16
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Content and email marketing: why they deliver a great return on investment

Turn your company into a sales and marketing rocketship by linking content marketing with email. And the best part? It doesn't cost a great deal to implement.
Tom Sandford
Tom Sandford
Future Content Ltd
Posted on: 07.12.15
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