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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Is print marketing really dead?

In this article, our guest author explores the continuing importance of print as a marketing tool and explain how it can be used in conjunction with digital marketing to maximise your brand's...
Chris Holloway
Chris Holloway
Manor Printing
Posted on: 03.11.15
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How to build a brand advocate army with content marketing

There are a number of ways to build a loyal customer base online, but one of the most self-sustaining and persuasive ways to do it is by producing genuinely brilliant content. In this guide our guest...
Joe Cox
Joe Cox
Superb Digital
Posted on: 21.10.15
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5 great reasons to start networking

Networking is crucial in order to become successful for small and medium sized businesses. Read this blog post to find out why you should start networking.
Patrick Dicks
Patrick Dicks
Business West
Posted on: 02.10.15
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PPC management tactics and techniques for beginners

Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
Thomas Coppen
Thomas Coppen
Keel Over Marketing
Posted on: 31.07.15
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What differentiates good content from average content?

As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Jon Mowat
Jon Mowat
Hurricane Media
Posted on: 28.07.15
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10 tips for successful networking

Networking is a key way to generate leads and get to know other business people; particularly if you run a small business or are growing. Events vary in format and the type of businesses they attract...
Laura Cunningham
Laura Cunningham
Business West
Posted on: 14.07.15
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Facebook Video: 5 tips for small businesses

The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
Lana Richardson
Lana Richardson
NI Parcels
Posted on: 26.05.15
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Brand archetypes and how they affect your business

'Archetype,' has become something of a buzzword in the marketing community, but what, precisely, is it? Guest author John Lanyon discusses the concept of archetypes and outlines why they are crucial...
John Lanyon
John Lanyon
Hurricane Media
Posted on: 22.05.15
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3 Steps to Successful Recruitment

Recruitment is the ever-evolving discipline. It's not enough to pop an ad in the local paper or Tweet a lacklustre notice. And SMEs, like most modern day employers, are up against it. Whether you're...
Mark Bevans
Mark Bevans
We Love 9am
Posted on: 20.05.15
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