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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Strategic Marketing: It's all about Understanding

Strategic marketing is an investment in effective selling. It's not producing a brochure, having a website and expecting customers to break your door down. It's all in the understanding...
Nick Marsh
Nick Marsh
Business West
Posted on: 18.02.14
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How To Grow Your Service Firm: The Expert (Part 2 of 6)

Following on from part 1, in part 2 Robert Craven expands on what an expert does, and what you can do, to succeed in driving the growth of your professional service firm. 'How to Grow Your Service...
Robert Craven
Robert Craven
The Director's Centre
Posted on: 13.02.14
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Embrace the 'Experience Economy' or You Won't Be Able to Compete

How can a business move from being a product or service business to delivering an experience? Guest author Grant Leboff, one of the UK's leading sales and marketing experts, explores why businesses...
Grant Leboff
Grant Leboff
Sticky Marketing Club
Posted on: 13.02.14
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De-constructing the creative brief to encourage design that works for your business

A creative brief clearly outlines the scope and instructions for a job between creative supplier and client. It should include a simple overview of the project, the main business objective and any...
Christian Tait
Christian Tait
Creative Cadence
Posted on: 28.11.13
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Is your marketing plan ready for a mobile future?

There is no denying the irrefutable statistics which show that we have entered a mobile era which is set to grow. Is your business ready for a mobile future? Follow our guide to help you consider an...
Susie Parker
Susie Parker
Business West
Posted on: 14.11.13
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The best business advice you've ever been given

As we progress in business, we occasionally cross paths with inspirational people who pass on pearls of wisdom that help to motivate us to develop and succeed. We've gathered 6 gems from Business...
Susie Parker
Susie Parker
Business West
Posted on: 17.10.13
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How to research your market

It's easy to make the intellectual leap between an idea and the desired outcome, but a 'trough of pain' in getting there is inevitable. Marketing is not a battle of products but a battle of...
Michael Howes
Michael Howes
Pilot Cottage Limited
Posted on: 17.10.13
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Manufacturing: The view on the ground

Business West guest blogger, Andrew Phillips, Manufacturing Advisor for Manufacturing Advisory Services in the south west discusses what he has noticed on the ground in day-to-day dealings with...
Andrew Phillips
Andrew Phillips
Lean Lines UK
Posted on: 08.05.13
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